01
Find breakout Reels
Start with Instagram and short-form content that performs.
Find references faster by gathering videos from creators you follow that earn more views and engagement than usual.
02
Analyze creators and accounts
See what high-performing videos have in common.
Compare views and engagement across creators and explore why their Reels performed, so you can decide what to adapt.
03
Create ideas and scripts
Turn references into your own content.
Combine insights from short-form references with your own topic and voice to create ideas and editable script drafts.
04
Chrome extension
Organize content as you browse Instagram.
Summarize key Reel and carousel metrics, sort content by performance, collect and analyze references, and download or save them to Toplr.
Install in Chrome on your desktop.
After signing up, sign in to Toplr on your desktop to find the installation link.
Problem
Finding references + analyzing videos + writing scripts = 5 hours
Content takes time when you repeat the same research, analysis, and writing process from scratch for every video.
Find references
Saved links, screenshots, and bookmarks are scattered everywhere. Each new project starts with another search.
Scattered bookmarks
Elapsed time03:14- 12 research tabs
- Scattered bookmarks
- Unclear performance criteria
Analyze content
You take notes on hooks, structure, and calls to action, but still rely on intuition to explain what worked.
Manually interpret what worked
Elapsed time11:37- Note the first 3 seconds
- Read the comments
- Compare similar formats
Write a script
Turning your notes into your own topic and voice brings you back to a blank document.
Back to a blank document
Elapsed time19:52- Find an opening line
- Rewrite the structure
- Rework the call to action
Why Toplr
Simplify your tool stack and content collection
Bring reference collection, analysis, and script writing together in Toplr.
Separate tools: costs and risks
Transcription software
KRW 9,900/monthGenerative AI
KRW 30,000/monthReference management tools
KRW 19,900/monthChrome extension
KRW 19,000/monthResearch + video analysis + script writing
About 5 hoursCollecting content yourself
IP restriction risksConnecting a personal account
Account lock risksThe cost of doing it separately
About KRW 79,000/monthCollection risksAbout 5 hours from research to analysis and writing
From collection to scripts with Toplr
Connect your workflow in one place
Monthly plans
Choose a plan for your workflow
Prices exclude VAT. Subscriptions renew automatically each month.
Free
For creators starting with essential reference analysis
₩0/month
Toplr core features
- 15 AI credits per month
- Add videos by URL
- View essential performance metrics
- Save and organize analysis results
- Up to 3 projects
- No credit card required
Chrome extension
7-day trial- Summarize Reel and carousel metrics
- Sort Instagram content by performance
- Save Reels and run AI analysis
- Adjust Reel playback speed
- Download Instagram content
- Connect to Toplr.ai and save collected data
Starter
Start collecting references and exploring essential analysis
₩19,000/month
Excludes VAT
Toplr core features
- 150 AI credits per month
- Access the Discover tab
- Up to 10 projects
- Collect creator and Reel references
- Add videos by URL
- Collect and organize personal references
- Compare views and engagement
- AI success factor analysis and script creation
- Organize references by project
- Generate script drafts
Chrome extension
- Summarize Reel and carousel metrics
- Sort Instagram content by performance
- Save Reels and run AI analysis
- Adjust Reel playback speed
- Download Instagram content
- Connect to Toplr.ai and save collected data
Pro
RecommendedFor creators and marketing teams ready to scale analysis and script production
₩29,000/month
Excludes VAT
Toplr core features
- 300 AI credits per month
- Access the Explore tab
- Access the Discover tab
- Unlimited projects
- Related references
- Collect creator and Reel references
- Add videos by URL
- Collect and organize personal references
- Compare views and engagement
- AI success factor analysis and script creation
- Organize references by project
- Generate script drafts
Chrome extension
- Summarize Reel and carousel metrics
- Sort Instagram content by performance
- Save Reels and run AI analysis
- Adjust Reel playback speed
- Download Instagram content
- Connect to Toplr.ai and save collected data
Team
BetaFor brands and marketing teams building a shared reference and script library
Coming soon
Team collaboration
- From 3 users
- 1,200 team credits per month
- Shared projects and references
- Usage tracking by team member
Toplr core features
- 300 AI credits per month
- Access the Explore tab
- Access the Discover tab
- Unlimited projects
- Related references
- Collect creator and Reel references
- Add videos by URL
- Collect and organize personal references
- Compare views and engagement
- AI success factor analysis and script creation
- Organize references by project
- Generate script drafts
Chrome extension
- Summarize Reel and carousel metrics
- Sort Instagram content by performance
- Save Reels and run AI analysis
- Adjust Reel playback speed
- Download Instagram content
- Connect to Toplr.ai and save collected data
Credit usage by feature
See which features use credits before you start.
Detailed video analysis
3~8 credits
Analyze a video’s hook, structure, call to action, and success factors. Credit usage varies by video length.
Collect a new creator
5 credits
Fetch the profile and recent videos of a creator being added to Toplr for the first time.
Refresh recent videos
3 credits
Manually fetch the latest videos from a creator you follow.
Generate a script draft
3~5 credits
Generate a script draft from your selected reference structure and topic. Credit usage varies by video length.
Source-backed research
+1 credit
Use supporting evidence from the web to improve your script. Additional credits apply only when research succeeds.
Regenerate a script
2~4 credits
Create a new version using the current topic and reference context. Credit usage varies by video length.
Refine a script
1 credit
Use AI to refine selected parts of your generated script.
Follow an existing creator
Free
Adding a creator already collected by Toplr to your watchlist does not use credits.
Save references and organize projects
Free
Saving collected videos and organizing them into projects is free.
Credits are deducted only when a task completes successfully.
FAQ
Frequently asked questions
Learn about pricing, content collection, and supported platforms.
Choose a monthly plan and register your card through Payple. Your Toplr subscription and credits activate once the first payment is confirmed.
Toplr
Turn the structure of great videos into your next script
Find strong references, analyze their structure, and get a script draft from the opening line to the call to action.
Get started free
Get started without a credit card.